This project will explore how a wine brand might look if it were conceptualized through the lens of Picasso’s visual style, incorporating elements such as abstraction, bold forms, and dynamic compositions. The design will embody an artistic and unconventional character, aligning the product with a sense of creativity
The choice to represent a wine bottle on a bottle is an artistic nod to Picasso’s philosophy of seeing "beyond the literal".
Picasso and wine are linked in this design as symbols of creativity, craftsmanship, and enduring sophistication. Just as Picasso transformed the art world with his boundary-pushing, bold innovations, winemaking fuses tradition with artistry to craft something distinctive and exceptional.
COLOUR PALETTE
Colour palette captures the vibrancy and boldness of Picasso’s artistic vision, while reflecting the sensory richness, warmth, and passion inherent in winemaking.
TYPOGRAPHY
The typography echoes the bold strokes and organic forms found in Picasso’s brushwork, creating a visual language that reflects the brand’s commitment to innovation and individuality.
DISTORTION
CONFIDENCE
CONTRAST
PABLO PICASSO
Pablo Picasso, a revolutionary Spanish artist, is best known for co-founding the Cubist movement, where he broke traditional perspectives by depicting subjects from multiple viewpoints. His work spans many styles, from the melancholic Blue Period to the vibrant Rose Period and, later, his bold exploration of abstraction. Picasso had a rebellious attitude toward conventional norms, often reflecting his surroundings through a lens of innovation and transformation.
Each bottle becomes a canvas, where the fusion of colors, shapes, and textures reflects Picasso’s revolutionary approach to composition. The label design, influenced by his various artistic periods, captures the essence of Cubist aesthetics.
