aditha.co

Built an FMCG product

Created a massively loyal set of customers

Generate organic word of mouth

Becomes the market leaders in the category

Focuses on global expansion

Brand Identity

Why iD Fresh food ?

Brand Objective

ID Fresh food as stands out as a successful fast-moving FMCG brand in a highly competitive market. Starting with just idli and dosa batter, the brand has now expanded to offer 20 different product variations, all while maintaining its core value of providing fresh and hygienic food. They have built a strong trust with their customers by using advanced technology for processing, ensuring that their products meet high standards of quality and cleanliness.

POSM DESIGN

Conceptual design

Brief

Design effective Point of Sale Materials (POSM) for a brand that follows visual hierarchy and maintains brand consistency, enhancing the customer's motivation to purchase the product in a retail environment.

Fresh ingredients

No preservatives

Ro - Purified water

Traditionally prepared

Trust

Convenient

Ready-to-Use

Time-Saving

106 cm

25 cm

90 cm

Minimal Effort

Refrigeration-Friendly Packaging

Health-Conscious

Tradition Meets Convenience

Families and Homemakers

Minimal Effort Cooking

People Living Alone (Students, Singles)

Product Details

Product : FMCG (perishable products)

Category : Multi Brand Outlet

Retail Stores : Super Market, Hyper Market.

Modern Grocery Stores : Convenience stores, mini-marts.

Online Retail : e-commerce platforms and grocery delivery

services like BigBasket, Swiggy Instamart.

Brand Intent

To offer consumers a seamless and intuitive experience of innovative packaging of vada batter and butter sticks.

Seeking customer attention by offering helpful tips and tricks for preparing perfect vadas, ensuring an enjoyable and hassle-free cooking experience.

Highlight the freshness and purity of the ingredients

Convenient & Hassle free

Unique Packaging Style

Technology & innovation

Bay Highlighters

iD Twist & Spread butter stick

Magic nozzle

Better spout

Refillable & reusable

Non- messy

No added preservative

Fresh product

Health-Conscious Consumers

iD Squeeze & Fry Vada Batter 2.0

Dimension(approx) :

17 cm (h) x 10 cm (w) x 5 cm (d)

8 to 10 medium-sized vadas

375 g

Retail Space

Hypermarket Layout

Air Curtain Coolers / Open chiller

Where to place the product ?

Middle shelf : Eye-level, highly visible

Easily accessible : Near best seller, near promotional items

These units are usually located in the dairy, fresh food, or ready-to-cook sections of stores.

Target Audience

iD Twist & Spread butter stick

Dimension(approx) :

10 cm (h) x 3 cm (d)

50 g

Convenient

Saving time and effort for customers

Tradition Meets Modernity

Ensuring a homemade taste

Inspired from glue stick design

Non-messy

Easy to store

Travel-friendly

Freshness and Quality

Fresh, high-quality ingredients

Open Chiller /Air Curtain Coolers

First-in

first-out

(FIFO) method

Product which purchase daily

Impulsive

Buying

Increases product visibility

Brand awareness in-store

Easily customized to fit specific promotional campaigns

Cost-effective marketing solution

POP Display (Point of Purchase Display)

Concept

The goal of the bay highlighter is to showcase ID Fresh Foods commitment to delivering fresh, clean, and convenient food products. The bay highlighter will visually communicate the brand's legacy of trust. The bay will evoke a sense of simplicity, tradition, and modernity, resonating with the brand's mission of offering natural, ready-to-cook food that brings comfort to homes.