The project aims to design new ‘In-store activation elements’ for market execution in specific  channels like Kirana store, Department store, Pan shop, Eating & Dinning. The design will prioritize comprehending the perspectives of both the store and the consumer, ensuring that the goods is visually appealing, functional & engaging. It must provide enduring value to the retailer while distinguishing itself from other brands & local beverages. The design concepts will improve three aspects of the elements: attractiveness, customer retention (stickiness) & cost efficiency.